Copywriter - PDS Tech Inc (Texas)
PDS Tech, Inc. is seeking an Advisor, Marketing Communications, in Round Rock, TX.
**Summary:**
+ Plans project schedule and strategies to ensure development, production, and completion of marketing programs.
+ Develops, analyzes, and recommends evaluation process that identifies strategic advantages, competitive programs and customer needs.
+ Prepares materials for internal and external presentations on products, business plans and leadership communications.
+ Translates product plans, roadmaps and strategies into key product marketing messages and communications.
+ Determines appropriate vehicle for message and audience Conducts concept presentation with the agency to provide direction.
+ Manages inputs for content of communication with Brand, Legal and other stakeholders.
+ Provides creative input to agency on layout and positioning, etc. aligning to client brand and voice guidelines.
+ May be responsible for agency management including relationship, contract, planning and execution.
+ Works with agency or team to set marcom strategy.
+ Manages and optimizes the marketing communication budget.
+ Develops and/or obtains approvals for project or creative briefs.
+ Tests messages with customers, analysts and regions to ensure relevancy.
+ Integration point between planning, BUs, global shared services, and regions.
+ Facilitates alignment, coordinate asset development, and drives execution of campaigns. Inputs marketing mix recommendations into planning process based on best practices & campaign analytics.
+ Owns functional campaign briefs.
+ Manages day-to-day campaign activities including working with virtual team to drive execution against objectives and deadlines. Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts. Drives development of marketing toolkit guide that clarifies the role of marketing tactics, applications, and KPIs.
+ Standardize as input to planning process.
+ Develops and standardizes campaign management processes, responsibilities, and infrastructure.
+ Establishes campaign KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance.
+ Manages development and review of creative processes.
+ Provides direction to all internal marketing teams as well as external agencies. Coordinates with other campaign managers, marketing and business leaders to schedule and orchestrate campaigns for maximum impact.
**Prerequisites:**
+ 2-3 years of experience either at an advertising or interactive agency (internships count).
+ Provides or manages inputs for content of communication Interacts with subject matter experts in gathering key content to include within materials.
+ Typically manages vendor and agency relationships.
+ Manages campaign management activities, e.g. KPI tracking, reporting, preparing presentations and event management.
+ Develops marketing toolkit guides for the BU/ geography.
+ Responsible for regional execution.
+ Strong knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising.
+ Creative, verbal and written communication skills.
+ Strong presentation skills.
+ Organizational agility with the ability to engage across all levels of Dell and with external partners Experienced project management skills Strong customer/market knowledge Solid web applications, social media, content management skills Marketing mix and vehicles for demand generation.
+ Market assessment.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
